Product Development
Category Appraisal
Gaps/White Space identification
Rapid Prototype Development
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Advanced Sensory Research
Discrimination/Descriptive
Claim Substantiation
All-Inclusive
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Consumer Research Tools
Drivers of Liking/Disliking
Concept Optimization
Product Optimization
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Voice of the Customer
Net Promoter Score (NPS)
Close-the-loop
KDA/KPI
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Sense to Innovate
Sense Your Brand: Taking the right approach to product development from the beginning will give you a head start based on uncovering what matters to the consumer the most. Uncovering how consumers sense the product is key. Let us help you to identify the white “sensing” space of your product of interest. We can provide you with a “sense fingerprint” of your product and category and develop a roadmap for success.
Product Development Cycle
From Consumer Insights, Ideation, Concept Development, Best Idea Selection, Concept Optimization, Prototype Development and Testing… Now you have a promising prototype!
What about competitive testing and advertising claim support? Is your product a “Product Plus”? We can help you choose the right ad claim for your product and brand.
Advanced Statistics & Dashboards
From simple spreadsheets to complicated statistics, let us help you to understand and improve your product. We can help you with data mining and interpretation, making results easy to interpret via simple and interactive visual dashboards. We have developed top notch quantitative and qualitative analytics that help clients to understand the big picture.
Our Philosophy
We are a small company. That means we can dedicate full attention to your needs and develop best approach and solutions tailored to your project. Your goal becomes our goal. Your priority is our priority. Your success is our success.